Fearless John

Full Circle Case

Van Moer Logistics

Twenty years of partnership. Twenty years in motion.

For two decades now we've been the steady communication partner of Van Moer Logistics, and we're proud of it. All that time, we've been turning the company's ambitions into communication that wants to move forward. A relationship that evolved with the times, but in which one thing never changed: the drive to do things just a little differently.

The story in four chapters.

“Let's do it!”

The call

Twenty years ago it started with an idea that was anything but ordinary: a corporate image film with two helicopters, a fictional storyline and 25 trucks crossing the Zeeland Bridge.

Jo Van Moer said: “Let's do it!” And that set the tone right away: fearless, from day one.

What began with a single film grew into a lasting partnership. Today we're the full-circle agency of Van Moer Logistics, and their go-to wingman for communication.

Complex logistics. One clear story.

The dare

Van Moer Logistics is a multidisciplinary logistics player. From traditional road haulage to multimodal transport, warehousing, added-value services and much more.

The challenge? Make that versatility recognisable while keeping the one-stop-shop story human. Because behind every load, every schedule and every supply chain are people who make it happen every day.

The perfect flow.

The payoff

Together with Van Moer Logistics, we went looking for the core of what they offer: one partner managing the entire logistics chain.

We turned that into The Perfect Flow: a communication concept that doesn't just roll off the tongue, but gives the one-stop-shop story a recognisable face.

Over those twenty years we produced award-winning corporate films for Van Moer Logistics, daring recruitment campaigns that coloured well outside the lines, client testimonials, brochures, social media and advertising management, and unique, large-scale staff and client events.

And “Around the world, down to earth”, the tagline that graces Van Moer Logistics' beautiful trucks, among other places, came from our pen too. Proud!

  • Video
  • Graphic/print design
  • Website
  • Social media
  • Online advertising
  • Offline advertising
  • Events

No fear, but a plan.

The fearless

That sums up our partnership with Van Moer Logistics best. Daring to think big without losing sight of reality. Pushing boundaries, but always with a clear goal.

Being fearless isn't just jumping. It's knowing where you're jumping, and why.

The mural going up: a painter on a scissor lift drawing the white line onto the blue Academy wall.

Offline advertising

The Polymer Hub brochure on the table: the dark blue cover reading Building the perfect flow for polymers beside the open spread of silo infographics.

Graphic/print design

Frame from the Perfect Flow film: a drone shot across the silo roofs, an operator opening hatch 1013.

Video

Frame from Vision 500: Jo Van Moer talking to camera at the office.

Video

The Perfect Flow page on vanmoerlogistics.com: the one-stop-shop copy beside the filling line, the multimodal map beneath it.

Website

Frame from the Babbelbox: an employee telling her best moment into the Van Moer microphone.

Social media

Frame from the Blue aftermovie: the packed auditorium at the client event, the host on stage beneath the BLUE screen.

Events

Frame from the Blue aftermovie: guests talking at the reception after the show, the whole room in blue light.

Events

BLUE

Watch the film