Full Circle Case
A strong reputation, built over the years. The brand just didn't show it yet. So we went full circle: strategy, identity, film, website and social.
Get our brand ready for where we're going.
Not because we want more patients, but because today we don't project what we've built over the years: a strong reputation, expertise and trust. It was time the brand finally told what Ortho Herentals had long been.
No half measures.
We spent a full day around the table with all the specialists. Not for a noncommittal brainstorm, but for fiery discussions about values, standards, positioning, mission and vision. Culture lays identity bare. That became our foundation.
From that identity we created a new story.
We translated values, mission and vision into razor-sharp yet approachable, inspiring language. The new logo rose from the old one with a more dynamic, modern look. We developed a brandbook, produced an image film that immediately earned an award nomination and built a fresh, future-proof website.
And because a brand only lives when it moves, we also took over the full social media management.
Nowhere in our communication plan did we take the beaten path.
From “life is movement” we wrote a story with character. No classic testimonial with hospital footage, but an image film full of movement and experience. No cautious rebranding, but a sharp new identity. No makeover, but a whole new face for a brand that had long had something to say.
Brand identity
Brand strategy
Brand identity
Graphic/print design
Graphic/print design
Graphic/print design
Graphic/print design
Graphic/print design
Video
Website
Social media
The result
